Los 6 imperativos del marketing (Registro nro. 1152)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907140006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s1993 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9501513475 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Magrath, Allan J. |
| 245 14 - TITLE STATEMENT | |
| Título | Los 6 imperativos del marketing |
| Statement of responsibility, etc | Allan J. Magrath ; traducción Mirta Jajam de Waitzman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Buenos Aires |
| Name of publisher, distributor, etc | Javier Vergara Editor |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 p. |
| Other physical details | il. |
| Dimensiones | 23 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Business class |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Título original. The 6 imperatives of marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administracion de mercadeo |
| 9 (RLIN) | 56541 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planificación de mercadeo |
| Source of heading or term | Local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jajam de Waitzman, Mirta |
| Relator term | tr. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Barranquilla | Barranquilla | 15/02/2012 | 12000.00 | 658.M311 | 081805101000006418 | 28/08/2019 | 15/02/2012 | Libro | ||||||
| Bogotá Federman | Bogotá Federman | 15/02/2012 | 18500.00 | 658,8 M212s | 021805106000001764 | 23/08/2019 | 15/02/2012 | Libro | ||||||
| Bogotá Sur | Bogotá Sur | 15/02/2012 | 18500.00 | 658.8 M212s | 011805100600007230 | 05/12/2019 | 15/02/2012 | Libro | 1 | 29/08/2018 | ||||
| Neiva Altico | Neiva Altico | 15/02/2012 | 11030.00 | 658.84 M147 | 081805101000078007 | 08/10/2019 | 15/02/2012 | Libro | ||||||
| Pereira | Pereira | 15/02/2012 | 11030.00 | 658.8 M14i ej.1 | 081805101000107298 | 19/07/2019 | 15/02/2012 | Libro | ||||||
| Popayán | Popayán | 15/02/2012 | 11030.00 | 658.8M137 | 000000001374504892 | 15/02/2012 | 15/02/2012 | Libro | ||||||
| Santa Marta | Santa Marta | 15/02/2012 | 12000.00 | 658.8 M212 l Ej:1 | 1805100013165 | 04/04/2024 | 15/02/2012 | Libro | 2 | 21/03/2024 | 1 | |||
| Tunja | Tunja | 15/02/2012 | 30000.00 | 658.8 M212s Ej.1 | 081805101000131835 | 22/07/2019 | 15/02/2012 | Libro |