Marketing (Registro nro. 1523)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00954nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907140229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s9999 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8448108302 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| 245 10 - TITLE STATEMENT | |
| Título | Marketing |
| Statement of responsibility, etc | Jerome E. McCarthy, William D. Perreault ; traducción María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid ; Santa Fe de Bogotá |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 814, [36] p. |
| Other physical details | il. |
| Dimensiones | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Glosario : p. G1-G17. |
| 500 ## - GENERAL NOTE | |
| General note | Título original. Basic marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías e índice. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planificación de mercadeo. |
| Source of heading or term | Local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Sánchez, María Elena |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sedorio Martínez, Carlos |
| Relator term | rev. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vázquez Llorens, Jesús |
| Relator term | rev. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bogotá Ibérica | Bogotá Ibérica | 15/02/2012 | 20475.00 | 658.8 M123m Ej.1 | 091805106000000522 | 09/09/2019 | 15/02/2012 | Libro | |||||||
| Bucaramanga | Bucaramanga | 15/02/2012 | 11030.00 | 1 | 3 | 1658.8 M12M EJ.1 | 081805101000016284 | 22/08/2019 | 03/10/2018 | 15/02/2012 | Libro | ||||
| Buga | Buga | 15/02/2012 | 11029.34 | 658.8M123M EJ:2 | 051805100000003717 | 20/09/2019 | 15/02/2012 | Libro | |||||||
| Buga | Buga | 15/02/2012 | 11029.34 | 658.8M123M EJ:1 | 061805109000000132 | 20/09/2019 | 15/02/2012 | Libro | |||||||
| Buga | Buga | 15/02/2012 | 11029.34 | 658.8M123M EJ:3 | 081805101000022283 | 20/09/2019 | 15/02/2012 | Libro | |||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8 M 12 m 2 Ej. 1 | 081805101000034252 | 12/07/2019 | 15/02/2012 | Libro | |||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8 M 12 m 2 Ej. 3 | 081805101000034250 | 12/07/2019 | 15/02/2012 | Libro | |||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8 M 12 m 2 Ej. 2 | 081805101000034251 | 12/07/2019 | 15/02/2012 | Libro | |||||||
| Cartagena | Cartagena | 15/02/2012 | 12000.00 | 658.8M123M Ej.1 | 081805101000039027 | 23/07/2019 | 15/02/2012 | Libro | |||||||
| Cartago | Cartago | 15/02/2012 | 20500.00 | 380.1 M111m | 081805101000042423 | 11/07/2019 | 15/02/2012 | Libro | |||||||
| Manizales | Manizales | 15/02/2012 | 20475.00 | 658 N13p Ej. 1 | 1805100027298 | 05/09/2019 | 15/02/2012 | Libro | |||||||
| Medellín | Medellín | Colección General | 22/02/2018 | 658.8M123 | 081805101000070783 | 18/09/2019 | 22/02/2018 | Libro | Ej.1 | ||||||
| Medellín | Medellín | Colección General | 15/03/2018 | 658.8M123 | 081805101000070782 | 18/09/2019 | 15/03/2018 | Libro | Ej.2 | ||||||
| Neiva Altico | Neiva Altico | Colección General | 15/02/2012 | 11030.00 | 1 | 658.8-M113 | 081805101000078065 | 05/10/2019 | 18/05/2016 | 15/02/2012 | Libro | ||||
| Popayán | Popayán | 15/02/2012 | 11030.00 | 658.8M123m | 000000001374504891 | 15/02/2012 | 15/02/2012 | Libro | |||||||
| Riohacha | Riohacha | 15/02/2012 | 11.03 | 658,8 M28m | 1805100036955 | 11/09/2019 | 15/02/2012 | Libro | |||||||
| Roldanillo | Roldanillo | 15/02/2012 | 12000.00 | 658.8 M12M1 EJ 1 | 081805101000127098 | 06/09/2019 | 15/02/2012 | Libro | |||||||
| Tunja | Tunja | 15/02/2012 | 45000.00 | 658.8 M123m Ej.1 | 081805101000131842 | 22/07/2019 | 15/02/2012 | Libro | |||||||
| Valledupar | Valledupar | 15/02/2012 | 31500.00 | 005.8B178C | 081805101000137683 | 04/09/2019 | 15/02/2012 | Libro | |||||||
| Villavicencio | Villavicencio | 15/02/2012 | 12000.00 | 658.8 M12m1 | 081805101000142924 | 24/09/2019 | 15/02/2012 | Libro |