| 000 -LEADER |
|---|
| fixed length control field |
01505nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151118172710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151118b mx adc|fr|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786071511539 |
| Terms of availability |
(11a. edición) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Español |
| Transcribing agency |
UAN |
| Modifying agency |
AFRG |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
|
| idioma original |
|
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-mx--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
658.8 |
| Item number |
K394 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 9 (RLIN) |
25244 |
| 245 10 - TITLE STATEMENT |
|---|
| Título |
Marketing./ |
| Statement of responsibility, etc |
Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica María de la Luz Ascanio Rivera...[et al.]. ; traducción María Jesús Herrero Díaz...[et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11a. edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México: |
| Name of publisher, distributor, etc |
McGRAW-HILL, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 714 páginas: |
| Other physical details |
ilustraciones, gráficas, retratos; |
| Dimensiones |
27cm x 21cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye glosario e índice analítico. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEMB |
| Topical term or geographic name as entry element |
Mercadeo |
| 9 (RLIN) |
43023 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEMB |
| Topical term or geographic name as entry element |
Servicio al cliente |
| 9 (RLIN) |
69211 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEMB |
| Topical term or geographic name as entry element |
Análisis de mercadeo |
| 9 (RLIN) |
37696 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEMB |
| Topical term or geographic name as entry element |
Mercados internacionales |
| 9 (RLIN) |
70357 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEMB |
| Topical term or geographic name as entry element |
Mercadeo |
| General subdivision |
Publicidad |
| 9 (RLIN) |
70358 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEMB |
| Topical term or geographic name as entry element |
Portales Web |
| General subdivision |
Publicidad |
| 9 (RLIN) |
70359 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven W. |
| 9 (RLIN) |
70360 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rudelius, William. |
| 9 (RLIN) |
28094 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ascanio Rivera, María de la Luz Eloísa, |
| Relator term |
Revision |
| 9 (RLIN) |
70361 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Herrero Díaz, María Jesús, |
| Relator term |
Traductor |
| 9 (RLIN) |
70362 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Martínez Suárez, Nora Natalia, |
| Relator term |
Traductora |
| 9 (RLIN) |
70363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cevallos Almada, María Guadalupe, |
| Relator term |
Traductora |
| 9 (RLIN) |
70364 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libro |
| Classification part |
658.8 |
| Call number suffix |
K394 |
