Mercadotecnia (Registro nro. 1676)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00772nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907140332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s9999 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688805904 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Título | Mercadotecnia |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong ; traducción Pilar Mascaró Sacristán. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | Prentice-Hall/Hispanoamericana |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 826, [58] p. |
| Other physical details | il., diagrs. |
| Dimensiones | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías e índice. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Título original. Principles of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Analisis de mercadeo |
| 9 (RLIN) | 37696 |
| Source of heading or term | LEMB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mascaró Sacristán, Pilar |
| Relator term | tr. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out | Copy number | Shelving control number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Armenia | Armenia | 15/02/2012 | 11030.00 | 658.83 Ch542e | 081805101000001440 | 23/07/2019 | 15/02/2012 | Libro | ||||||||
| Bogotá Federman | Bogotá Federman | Colección General | 15/02/2012 | 37300.00 | 5 | 658.83 K874m 1996 Ej.1 | 021805106000002027 | 23/08/2019 | 15/02/2012 | Libro | 13/09/2016 | 1 | ||||
| Bogotá Sur | Bogotá Sur | 15/02/2012 | 37300.00 | 7 | 658.83 K87m | 011805100600007405 | 05/12/2019 | 15/02/2012 | Libro | 4 | 08/11/2013 | |||||
| Bucaramanga | Bucaramanga | 15/02/2012 | 11030.00 | 658.8 K67M EJ.1 | 081805101000016298 | 26/08/2019 | 15/02/2012 | Libro | ||||||||
| Buga | Buga | 15/02/2012 | 11029.34 | 658.83K87ME | 051805100000003817 | 20/09/2019 | 15/02/2012 | Libro | ||||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8k 67 m 9 Ej. 1 | 081805101000034571 | 12/07/2019 | 15/02/2012 | Libro | ||||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8k 67 m 9 Ej. 2 | 081805101000034570 | 12/07/2019 | 15/02/2012 | Libro | ||||||||
| Cartagena | Cartagena | 15/02/2012 | 12000.00 | 658.83K87ME | 081805101000040215 | 15/02/2012 | 15/02/2012 | Libro | ||||||||
| Cartago | Cartago | 15/02/2012 | 14000.00 | 380.1 K685m | 081805101000042435 | 11/07/2019 | 15/02/2012 | Libro | ||||||||
| Ibagué | Ibagué | Colección General | 18/08/2017 | 658 K574m | 1805100098556 | 08/07/2019 | 18/08/2017 | Libro | ||||||||
| Medellín | Medellín | Colección General | 19/02/2018 | 658.8K85 | 081805101000070774 | 21/05/2018 | 19/02/2018 | Libro | ||||||||
| Neiva Altico | Neiva Altico | Colección General | 15/02/2012 | 11030.00 | 658.8-K87 | 081805101000078075 | 05/10/2019 | 15/02/2012 | Libro | |||||||
| Pereira | Pereira | 15/02/2012 | 11030.00 | 658.8 K67m ej.1 ed.6 | 081805101000109087 | 19/07/2019 | 15/02/2012 | Libro | ||||||||
| Popayán | Popayán | 15/02/2012 | 11030.00 | 658.8K674m | 000000001374504886 | 15/02/2012 | 15/02/2012 | Libro |