Mercadotecnia (Registro nro. 1679)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907140333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s9999 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9682611245 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Título | Mercadotecnia |
| Statement of responsibility, etc | William Zikmund, Michael D'Amico ; traducción Rafael Quijano ; revisión técnica Jorge Rodríguez R. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | Compañía Editorial Continental |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 896 p. |
| Other physical details | il., fotos, lams. |
| Dimensiones | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario : p. 849-878. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Título original. Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'Amico, Michael. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quijano, Rafael |
| Relator term | tr. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rodríguez R., Jorge. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Armenia | Armenia | 15/02/2012 | 11030.00 | 658.8 K87di | 081805101000001345 | 23/07/2019 | 15/02/2012 | Libro | |||||
| Bogotá Sur | Bogotá Sur | 15/02/2012 | 25900.00 | 1 | 658.8 Z64m | 011805100600007260 | 05/12/2019 | 07/02/2015 | 15/02/2012 | Libro | |||
| Neiva Altico | Neiva Altico | Colección General | 15/02/2012 | 11030.00 | 1 | 658.8-Z445 | 081805101000078055 | 05/10/2019 | 05/08/2016 | 15/02/2012 | Libro |