Mitos del marketing que están matando a los negocios (Registro nro. 1828)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00798nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907140402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s9999 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701005198 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clancy, Kevin J. |
| 245 10 - TITLE STATEMENT | |
| Título | Mitos del marketing que están matando a los negocios |
| Subtítulo | ¡no siga creyendo en ellos! |
| Statement of responsibility, etc | Kevin J. Clancy, Robert S. Shulman ; traducción Roberto A. Haas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 341 p. |
| Other physical details | il. |
| Dimensiones | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Título original : Marketing myths that are killing business. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administracion de mercadeo |
| 9 (RLIN) | 56541 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planificacion |
| 9 (RLIN) | 47266 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 9 (RLIN) | 49224 |
| Source of heading or term | LEMB |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haas, Roberto A. |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shulman, Robert S. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Barranquilla | Barranquilla | 15/02/2012 | 12000.00 | 658.8C51m | 081805101000006994 | 29/08/2019 | 15/02/2012 | Libro | |||||
| Bogotá Circunvalar | Bogotá Circunvalar | Colección General | 06/07/2015 | 658.8 C158m Ej.1 | 061805103000000067 | 20/01/2020 | 06/07/2015 | Libro | |||||
| Bogotá Sur | Bogotá Sur | 15/02/2012 | 12500.00 | 1 | 658.8 C1587m | 011805100600007191 | 05/12/2019 | 15/02/2012 | Libro | 24/10/2019 | |||
| Cartago | Cartago | 15/02/2012 | 20500.00 | 380.1 C516m | 081805101000042471 | 11/07/2019 | 15/02/2012 | Libro | |||||
| Neiva Altico | Neiva Altico | 15/02/2012 | 11030.00 | 658.81-C587 | 081805101000078048 | 05/10/2019 | 15/02/2012 | Libro | |||||
| Popayán | Popayán | 15/02/2012 | 11030.00 | 658.8C415m | 000000001374504879 | 15/02/2012 | 15/02/2012 | Libro | |||||
| Tunja | Tunja | 15/02/2012 | 40000.00 | 658.8 C587m Ej.1 | 081805101000131869 | 22/07/2019 | 15/02/2012 | Libro |