| 000 -LEADER |
|---|
| fixed length control field |
01347nam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150907140547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960523s2007 mx a gr 00110 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702607701 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789702607700 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-BoBLA |
| Language of cataloging |
spa |
| Transcribing agency |
CO-BoBLA |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Español |
| idioma original |
Inglés |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K67m |
| Edition number |
19 ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
3171 |
| 245 10 - TITLE STATEMENT |
|---|
| Título |
Marketing |
| Subtítulo |
versión para Latinoamérica |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong ; traductor, Leticia Esther Pineda Ayala ; adaptación, Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse ... [et al.].; editor, Pablo Miguel Guerrero Rosas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11a. ed. |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
Pearson Educación |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[753] p. en varias paginaciones |
| Other physical details |
il. |
| Dimensiones |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye glosario. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografía e índice. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Título original |
| Title statement of original |
Principles of marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Administracion de mercadeo |
| 9 (RLIN) |
56541 |
| Source of heading or term |
LEMB |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comunicacion en mercadeo |
| 9 (RLIN) |
53897 |
| Source of heading or term |
LEMB |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadeo |
| 9 (RLIN) |
43023 |
| Source of heading or term |
LEMB |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Vendedores y arte de vender |
| 9 (RLIN) |
35651 |
| Source of heading or term |
LEMB |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 9 (RLIN) |
3177 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Benassini Félix, Marcela. |
| 9 (RLIN) |
3178 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guerrero Rosas, Pablo Miguel |
| Relator term |
ed. |
| 9 (RLIN) |
3180 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pineda Ayala, Leticia Esther |
| Relator term |
tr. |
| 9 (RLIN) |
3176 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Whitehouse, Matthew G. |
| Relator term |
rev. |
| 9 (RLIN) |
3179 |
