Nuevas tendencias en márketing (Registro nro. 33804)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00839nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907140950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120316t xxu||||| |||| 00| 0 esp d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423420078 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9584211528 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | lc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | H339n |
| 245 ## - TITLE STATEMENT | |
| Título | Nuevas tendencias en márketing |
| Statement of responsibility, etc | Kevin Lane Keller... [et al.] ; traducción Esther Gil |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bogotá |
| Name of publisher, distributor, etc | Editorial Planeta Colombiana ; Barcelona |
| -- | Ediciones Deusto |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197 p. |
| Dimensiones | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administracion de mercadeo |
| 9 (RLIN) | 56541 |
| Source of heading or term | LEMB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Analisis de mercadeo |
| 9 (RLIN) | 37696 |
| Source of heading or term | LEMB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| General subdivision | Investigaciones |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Posicionamiento de marcas de empresas |
| Source of heading or term | Local |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gil, Esther |
| Relator term | tr. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bogotá Federman | Bogotá Federman | 16/03/2012 | 12000.00 | 658.8 H339n | 1805100071921 | 23/08/2019 | 1 | 16/03/2012 | Libro |