Administración de marketing (Registro nro. 3803)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01380nam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-BoUAN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160721142515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s1994 mx ad fr 000 0 1padspa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9586002454 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-BoUAN |
| Language of cataloging | spa |
| Transcribing agency | CO-BoUAN |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Español |
| idioma original | Inglés |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8 G962a 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 9 (RLIN) | 72687 |
| 245 10 - TITLE STATEMENT | |
| Título | Administración de marketing |
| Subtítulo | estrategias y programas |
| Statement of responsibility, etc | Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza ; editora Martha Edna Suárez R. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta edición |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bogotá |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 576 páginas |
| Other physical details | ilustraciones |
| Dimensiones | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye índice analítico. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Perspectivas administrativas sobre el marketing -- Análisis de situación -- Estrategias y programas de marketing -- Coordinación y control. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Título original: Marketing management. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administración de mercadeo |
| 9 (RLIN) | 56541 |
| Source of heading or term | LEMB |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 9 (RLIN) | 72688 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Lopetegui, Gloria Elizabeth |
| Relator term | traductora |
| 9 (RLIN) | 72689 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosero Hinestroza, Roberto |
| 9 (RLIN) | 72690 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suérez R. Martha Edna |
| Relator term | editora |
| 9 (RLIN) | 72691 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libro |
| Classification part | 658.8 |
| Call number suffix | G962a 1994 |
| Retirado-Oculto | Estado Físico | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Colección | Forma de Adquisición | Source of acquisition | Date checked out | Copy number | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Armenia | Armenia | 15/02/2012 | 11030.00 | 658.8 M44i | 081805101000001304 | 23/07/2019 | 15/02/2012 | Libro | |||||||||
| Barranquilla | Barranquilla | 15/02/2012 | 12000.00 | 658.G84a | 081805101000006347 | 04/09/2019 | 15/02/2012 | Libro | |||||||||
| Barranquilla | Barranquilla | 15/02/2012 | 12000.00 | 658.G84a | 081805101000007880 | 19/09/2019 | 15/02/2012 | Libro | |||||||||
| Bogotá Circunvalar | Bogotá Circunvalar | 25/11/1997 | 658.8 G962a 1994 | 061805108000000032 | 20/01/2020 | 15/02/2016 | Libro | Colección General | Compra | McGraw-Hill | |||||||
| Bogotá Circunvalar | Bogotá Circunvalar | 09/12/1997 | 22000.00 | 1 | 658.8 G962a 1994 Ej. 2 | 051805100000003256 | 13/03/2023 | 15/02/2016 | Libro | Colección General | Compra | McGraw-Hill | 04/03/2023 | 2 | Libro manchado. | ||
| Bogotá Ibérica | Bogotá Ibérica | 15/02/2012 | 22035.00 | 658.8 G489a Ej.1 | 091805106000000510 | 09/09/2019 | 15/02/2012 | Libro | |||||||||
| Bucaramanga | Bucaramanga | 15/02/2012 | 11030.00 | 658.8 G84A EJ.1 | 081805101000016172 | 26/08/2019 | 15/02/2012 | Libro | |||||||||
| Bucaramanga | Bucaramanga | 15/02/2012 | 11030.00 | 658.8 G84A EJ.2 | 081805101000016173 | 26/08/2019 | 15/02/2012 | Libro | |||||||||
| Buga | Buga | 15/02/2012 | 11029.34 | 658.8G874A | 081805101000022297 | 20/09/2019 | 15/02/2012 | Libro | |||||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8 G 84 a 1 Ej. 1 | 081805101000034241 | 12/07/2019 | 15/02/2012 | Libro | |||||||||
| Cali Norte | Cali Norte | 15/02/2012 | 12000.00 | 658.8 G 84 a 1 Ej. 2 | 081805101000034240 | 12/07/2019 | 15/02/2012 | Libro | |||||||||
| Cartagena | Cartagena | 15/02/2012 | 12000.00 | 658.8G84a Ej.1 | 081805101000039003 | 23/07/2019 | 15/02/2012 | Libro | |||||||||
| Cartagena | Cartagena | 15/02/2012 | 12000.00 | 658.8G84a Ej.2 | 081805101000039004 | 23/07/2019 | 15/02/2012 | Libro | |||||||||
| Cartago | Cartago | 15/02/2012 | 13000.00 | 380.1 G945a | 081805101000042460 | 11/07/2019 | 15/02/2012 | Libro | |||||||||
| Ibagué | Ibagué | 15/02/2012 | 12000.00 | 338.9 G834a | 081805101000062003 | 06/07/2019 | 15/02/2012 | Libro | |||||||||
| Medellín | Medellín | 13/02/2018 | 658.15G956 | 081805101000070701 | 18/09/2019 | 13/02/2018 | Libro | Colección General | |||||||||
| Medellín | Medellín | 21/02/2018 | 658.15G956 | 081805101000070700 | 18/09/2019 | 21/02/2018 | Libro | Colección General | Ej.2 | ||||||||
| Neiva Altico | Neiva Altico | 15/02/2012 | 11030.00 | 658.81-G953 | 081805101000078046 | 05/10/2019 | 15/02/2012 | Libro | |||||||||
| Palmira | Palmira | 15/02/2012 | 11029.00 | 658,8 G84a1 | 081805101000099848 | 06/07/2019 | 15/02/2012 | Libro | |||||||||
| Pasto | Pasto | 15/02/2012 | 11030.00 | 380 G84 | 081805101000103104 | 19/09/2019 | 15/02/2012 | Libro | |||||||||
| Pasto | Pasto | 15/02/2012 | 11030.00 | 658.81 G845 | 081805101000101755 | 19/09/2019 | 15/02/2012 | Libro | |||||||||
| Pereira | Pereira | 15/02/2012 | 11030.00 | 658.8 G84a ej.1 ed.5 | 081805101000109075 | 19/07/2019 | 15/02/2012 | Libro | |||||||||
| Popayán | Popayán | 15/02/2012 | 11030.00 | 658.8G834 | 000000001374504882 | 15/02/2012 | 15/02/2012 | Libro | |||||||||
| Quibdó | Quibdó | 15/02/2012 | 12000.00 | 658.8 G956a | 081805101000120323 | 05/09/2019 | 15/02/2012 | Libro | |||||||||
| Riohacha | Riohacha | 15/02/2012 | 11029.34 | 658,8 G30a | 081805101000120844 | 11/09/2019 | 15/02/2012 | Libro | |||||||||
| Riohacha | Riohacha | 15/02/2012 | 11029.34 | 658,8 G30a | 08180510100036199 | 15/02/2012 | 15/02/2012 | Libro | |||||||||
| Roldanillo | Roldanillo | 15/02/2012 | 12000.00 | 658.8 G84A1 EJ 1 | 081805101000127097 | 05/09/2019 | 15/02/2012 | Libro | |||||||||
| Santa Marta | Santa Marta | 15/02/2012 | 12000.00 | 658.8 C 84 a Ej: 2 | 081805101000128575 | 16/09/2019 | 15/02/2012 | Libro | |||||||||
| Santa Marta | Santa Marta | 15/02/2012 | 12000.00 | 658.8 C 84 a Ej: 1 | 081805101000128576 | 16/09/2019 | 15/02/2012 | Libro | |||||||||
| Tunja | Tunja | 15/02/2012 | 40000.00 | 658.8 G953a Ej.1 | 081805101000131872 | 22/07/2019 | 15/02/2012 | Libro | |||||||||
| Valledupar | Valledupar | 15/02/2012 | 33900.00 | 006.3R647P EJ:3 | 081805101000140232 | 04/09/2019 | 15/02/2012 | Libro | |||||||||
| Villavicencio | Villavicencio | 15/02/2012 | 12000.00 | 658.8 G84a1 Ej.1 | 081805101000143280 | 23/09/2019 | 15/02/2012 | Libro |