Fidelizar al cliente (Registro nro. 6708)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907142054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s9999 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8449311020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehu, Jean-Marc. |
| 245 10 - TITLE STATEMENT | |
| Título | Fidelizar al cliente |
| Subtítulo | Marketing, Internet e imágen de marca |
| Statement of responsibility, etc | Jean-Marc Lehu ; traducción de Patrick Ducher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona |
| Name of publisher, distributor, etc | Paidós |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 379 p. |
| Dimensiones | 22 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Paidós empresa |
| Volume number/sequential designation | 88 |
| 500 ## - GENERAL NOTE | |
| General note | Título original. La fidélisation-client. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografía e índice. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Imagen corporativa |
| 9 (RLIN) | 38909 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marcas de empresas |
| General subdivision | Mercadeo. |
| 9 (RLIN) | 42344 |
| Source of heading or term | LEMB |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ducher, Patrick |
| Relator term | tr. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pasto | Pasto | 15/02/2012 | 11030.00 | 658.84 L34 Ej.1 | 051805101500000007 | 19/09/2019 | 15/02/2012 | Libro | ||||
| Roldanillo | Roldanillo | 15/02/2012 | 12000.00 | 658.84 L34 Ej 1 | 071805108000000234 | 06/09/2019 | 15/02/2012 | Libro | ||||
| Santa Marta | Santa Marta | 15/02/2012 | 12000.00 | 658,84 L 34 Ej: 1 | 051805101500000003 | 17/09/2019 | 15/02/2012 | Libro |