Fundamentos de Marketing (Registro nro. 6873)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00873nam a2200265Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150907142059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s9999 ck 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706864393 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE STATEMENT | |
| Título | Fundamentos de Marketing |
| Statement of responsibility, etc | Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortiz Staines. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | Thomson |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 590 p. |
| Other physical details | il. |
| Dimensiones | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Glosario : p. 550-563. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice. |
| 500 ## - GENERAL NOTE | |
| General note | Título original. : Essentials of marketing. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administracion de mercadeo |
| 9 (RLIN) | 56541 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administracion de ventas |
| 9 (RLIN) | 39257 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadeo |
| 9 (RLIN) | 43023 |
| Source of heading or term | LEMB |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercados |
| 9 (RLIN) | 43056 |
| Source of heading or term | LEMB |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortiz Staines, Manuel |
| Relator term | tr. |
| Retirado-Oculto | Estado Físico | Home library | Current library | Colección | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Buga | Buga | 15/02/2012 | 11029.34 | 658.83L15FU | 071805109000000068 | 20/09/2019 | 15/02/2012 | Libro | ||||
| Cartago | Cartago | 15/02/2012 | 12000.00 | 658.83 L15f ej.1 | 071805109000000066 | 06/06/2018 | 15/02/2012 | Libro | ||||
| Manizales | Manizales | 15/02/2012 | 12000.00 | 658.83 L15fu Ej. 1 | 071805109000000065 | 05/09/2019 | 15/02/2012 | Libro | ||||
| Pereira | Pereira | 15/02/2012 | 11030.00 | 658.8 L15f ej.1 ed.4 | 071805109000000060 | 19/07/2019 | 15/02/2012 | Libro | ||||
| Roldanillo | Roldanillo | 15/02/2012 | 12000.00 | 658.83 L15FU EJ 1 | 071805109000000067 | 18/03/2020 | 15/02/2012 | Libro | ||||
| Santa Marta | Santa Marta | 15/02/2012 | 12000.00 | 658,83 L 15 fu Ej: 1 | 071805109000000063 | 17/09/2019 | 15/02/2012 | Libro | ||||
| Valledupar | Valledupar | 15/02/2012 | 11030.00 | 005.113L591D EJ:1 | 071805109000000062 | 13/09/2019 | 15/02/2012 | Libro | ||||
| Villavicencio | Villavicencio | 15/02/2012 | 12000.00 | 658.83 L15f | 071805109000000061 | 24/09/2019 | 15/02/2012 | Libro |